Don’t be generic.


Seth Godin’s thoughts have haunted me over the past few days.

“Don’t be generic.”

Don’t just hustle. Don’t simply stand at the corner and wait for the next meal, the next deal, the next opportunity.

You don’t have to be the mechanical Turk, the handyman or even the craftsman. You can be unique, remarkable.

Take a step out of the norm and create a different reality. It will require a lot more work and a dynamic approach. Examples abound of people whop have veered off the beaten path.

This is more than feel good inspiration. It’s practical wisdom for life and work.

As a freelancer, this is my next challenge.




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